¡Hip Hip! Coffee
Package Design & Promotional Items
Customer:
¡Hip Hip! Coffee is a brand new Mexican coffee brand that is based in Los Angeles, California. All the beans used in ¡Hip Hip! Coffee is imported directly from ethically sourced coffee bean farms in Chiapas and Oaxaca, Mexico.
Product:
¡Hip Hip! Coffee is launching its small business coffee brand with two flavors: Radical Toast and Café Fugaz.
Goal:
¡Hip Hip! Coffee has a fun and vibrant atmosphere when you walk into their offices. They want to make sure that their brand identity, package design, and promotional items all have this same fun and vibrant spirit. They don’t want to just be another one of those coffee companies. They want people to feel blissful when they think about using their product. ¡Hip Hip! Coffee wants to stand out amongst its competitors on the shelves at the grocery store.
Customer:
¡Hip Hip! Coffee is a brand new Mexican coffee brand that is based in Los Angeles, California. All the beans used in ¡Hip Hip! Coffee is imported directly from ethically sourced coffee bean farms in Chiapas and Oaxaca, Mexico.
Product:
¡Hip Hip! Coffee is launching its small business coffee brand with two flavors: Radical Toast and Café Fugaz.
Goal:
¡Hip Hip! Coffee has a fun and vibrant atmosphere when you walk into their offices. They want to make sure that their brand identity, package design, and promotional items all have this same fun and vibrant spirit. They don’t want to just be another one of those coffee companies. They want people to feel blissful when they think about using their product. ¡Hip Hip! Coffee wants to stand out amongst its competitors on the shelves at the grocery store.
Initial Consult:
The Chloe Graphic Design Studio team met with ¡Hip Hip! Coffee at their headquarters office in Los Angeles, California. We decided to visit their HQ to get an idea of what their mission and vibe were for their product. The team got to try out the two bold flavors of coffee and were able to get a good understanding of what makes ¡Hip Hip! Coffee different.
Deliverables:
Since ¡Hip Hip! Coffee is a new brand, we were asked to create their logo, package design, brand style guides, and promotional items.
Summary:
The key to this brand identity package was creating an image that was fun, vibrant, and bold just like the coffee that they make at ¡Hip Hip! Coffee. Our team decided to use two contrasting colors to make the packaging stand out with fun characters on every package. We used this same concept when designing their promotional items. Each promotional item ties into one of the package designs in one way or another.
Initial Consult:
The Chloe Graphic Design Studio team met with ¡Hip Hip! Coffee at their headquarters office in Los Angeles, California. We decided to visit their HQ to get an idea of what their mission and vibe were for their product. The team got to try out the two bold flavors of coffee and were able to get a good understanding of what makes ¡Hip Hip! Coffee different.
Deliverables:
Since ¡Hip Hip! Coffee is a new brand, we were asked to create their logo, package design, brand style guides, and promotional items.
Summary:
The key to this brand identity package was creating an image that was fun, vibrant, and bold just like the coffee that they make at ¡Hip Hip! Coffee. Our team decided to use two contrasting colors to make the packaging stand out with fun characters on every package. We used this same concept when designing their promotional items. Each promotional item ties into one of the package designs in one way or another.