Fredi
Brand Identity Package
Customer:
Fredi is a woman-owned and founded all-natural supplement company. They aim to provide natural supplements to help reduce stress and improve focus.
Product:
Focused by Fredi is Fredi’s first supplement on the market. It is designed to help women stay focused and reduce anxiety with all-natural supplements.
Goal:
Fredi is currently in the process of developing additional product lines. They want to create a strong brand identity that makes their brand cohesive as they add on additional products.
Customer:
Fredi is a woman-owned and founded all-natural supplement company. They aim to provide natural supplements to help reduce stress and improve focus.
Product:
Focused by Fredi is Fredi’s first supplement on the market. It is designed to help women stay focused and reduce anxiety with all-natural supplements.
Goal:
Fredi is currently in the process of developing additional product lines. They want to create a strong brand identity that makes their brand cohesive as they add on additional products.
Initial Consult:
The Fredi team headed over to our headquarters in Sunnyvale, California to discuss their business needs and goals. We identified that Fredi would need an entire brand identity package.
Deliverables:
Fredi’s brand identity package included: a logo, brand style guides, package design, promotional items, and content creation.
Summary:
Fredi wanted a simple, but modern look to their brand. We created a color palette of dark blue and a soft, sunny yellow with a sans-serif font. The Fredi logo features a fun serif font that stands out against the clean lines of the packaging.
Initial Consult:
The Fredi team headed over to our headquarters in Sunnyvale, California to discuss their business needs and goals. We identified that Fredi would need an entire brand identity package.
Deliverables:
Fredi’s brand identity package included: a logo, brand style guides, package design, promotional items, and content creation.
Summary:
Fredi wanted a simple, but modern look to their brand. We created a color palette of dark blue and a soft, sunny yellow with a sans-serif font. The Fredi logo features a fun serif font that stands out against the clean lines of the packaging.