Core & Rind
Package Design
Customer:
Core & Rind is a St. Louis-based women-owned whole foods company. They have been creating products since 2016 and recently released their first shelf-stable product line that will be featured in grocery stores across the US. Core & Rind prides itself on providing health-based 100% all-natural alternatives to some of your favorite foods.
Product:
Cashew Cheesy Sauce is a plant-based, dairy free, and 100% vegan cheese sauce alternative. Cashew Cheesy Sauce is Core & Rind’s first shelf-stable product line, and it features three different flavors of the Cashew Cheesy Sauce.
Goal:
Core & Rind started selling their homemade health food alternatives at a farmer’s market in St. Louis. Their loyal customer base loved their non-shelf stable Cashew Cheesy Sauce, so they listened to their customers and created a shelf-stable product. Core & Rind wanted to create a recyclable container that was modern with a little bit of spunk to hold their product.
Customer:
Core & Rind is a St. Louis-based women-owned whole foods company. They have been creating products since 2016 and recently released their first shelf-stable product line that will be featured in grocery stores across the US. Core & Rind prides itself on providing health-based 100% all-natural alternatives to some of your favorite foods.
Product:
Cashew Cheesy Sauce is a plant-based, dairy free, and 100% vegan cheese sauce alternative. Cashew Cheesy Sauce is Core & Rind’s first shelf-stable product line, and it features three different flavors of the Cashew Cheesy Sauce.
Goal:
Core & Rind started selling their homemade health food alternatives at a farmer’s market in St. Louis. Their loyal customer base loved their non-shelf stable Cashew Cheesy Sauce, so they listened to their customers and created a shelf-stable product. Core & Rind wanted to create a recyclable container that was modern with a little bit of spunk to hold their product.
Initial Consult:
Since Core & Rind is located in St. Louis, all our meetings were completed via Zoom. During their initial consult, the Core & Rind team talked about their product and what made them different from their competitors. Core & Rind already had a pre-existing logo that was very clean and streamlined. We reviewed their website and saw that they also loved to use bright colors and this is when they pointed out their product was orange.
Deliverables:
Chloe’s Graphic Design Studio was tasked with creating three labels for Core & Rind’s three flavors of Cashew Cheesy Sauce: Sharp & Tangy, Bold & Spicy, and Rich & Smoky.
Summary:
After our initial consult, our team got to work designing the three labels for Core & Rind. Our designers decided that they wanted to keep the look cohesive throughout the three flavors since the product itself was the same. We opted to use a combination of solid colors and lines in various flowing patterns to give the packaging a clean but funky look. The packaging is glass so that it is 100% recyclable and stays in line with Core & Rind’s 100% natural, health-forward approach.
Initial Consult:
Since Core & Rind is located in St. Louis, all our meetings were completed via Zoom. During their initial consult, the Core & Rind team talked about their product and what made them different from their competitors. Core & Rind already had a pre-existing logo that was very clean and streamlined. We reviewed their website and saw that they also loved to use bright colors and this is when they pointed out their product was orange.
Deliverables:
Chloe’s Graphic Design Studio was tasked with creating three labels for Core & Rind’s three flavors of Cashew Cheesy Sauce: Sharp & Tangy, Bold & Spicy, and Rich & Smoky.
Summary:
After our initial consult, our team got to work designing the three labels for Core & Rind. Our designers decided that they wanted to keep the look cohesive throughout the three flavors since the product itself was the same. We opted to use a combination of solid colors and lines in various flowing patterns to give the packaging a clean but funky look. The packaging is glass so that it is 100% recyclable and stays in line with Core & Rind’s 100% natural, health-forward approach.